Web Development
We specialize in developing attractive, efficient and easy to use websites which are focused around your particular goals. Every project begins with the end result in mind so that we can deliver for you a website that not only looks and works great, but also gets results. We’ve been doing web a long time, and have a lot of experience with different coding languages and content management systems, but the following areas are where we really shine.
WordPress Website Development
Building responsive (i.e., mobile device friendly) and well-optimized WordPress websites is what we do best. With 7 years’ experience in developing and maintaining sites on this industry-leading CMS, and over 100 WP sites under our belt, you can bet we know how to do WordPress. Considering its popularity, you may have some experience using it to manage a simple website or blog, but we can show you what it’s truly capable of. We take WordPress and turn it up to 11.
Vin65 Wine eCommerce Websites
Vin65 is the wine industry’s leading ecommerce and POS platform. Given that we’re located in the heart of the California Central Coast Wine Country, it was beneficial that we become versed in a wine-centric CMS, and after experimenting with a few different platforms, we know for certain that Vin65 is the best. If you’re a winemaker looking for a way to promote your brand and sell your product online, then contact us and we’ll show you how easily we can get you online and fulfilling orders.
On-Site Optimization
Optimizing your website is a practice which involves identifying problems and opportunities, then addressing those things. We look at things like usability, page load speed, meta data, content formatting, code quality and on-site SEO – then evaluate how those things can be improved. Using a suite of premium tools, along with good old fashioned real world experience and Jedi-like SEO skills, we can make sure your site is operating at peak capacity and poised for success.
Site Audits
The site audit is more or less the pre-game for the on-site optimization. During the site audit process, we evaluate your website to determine if there are any issues and to highlight improvements which could be made, then we establish an action plan to solve any problems and to maximize the effectiveness of your website. Armed with this knowledge, you can either attempt to tackle the work yourself, or more the more likely scenario…have us get busy with an on-site optimization.
WordPress Tuning
We not only know how to WordPress, we know how to kick ass at it, and we know how to make your site high-performance and secure. WordPress is an extremely popular platform which is pretty user-friendly and accessible, but the average user typically knows just enough to get themselves into trouble. If your WordPress site is acting buggy, feeling sluggish or just not doing what you want it to, contact us. We’ll get your site tuned up, being all that it can be, and running like a champ.
Marketing
Simply having a website is not enough. If you want to be a baller on the internet, you need to have an ongoing strategy to facilitate brand recognition, visibility, traffic, and conversions. Between the number of sites emerging every day – fighting for their slice of the pie – to the ever-changing search algorithms, we know that today’s world wide web is a very competitive space; however, we not only understand it, we thrive in it. Hitch your cart to this horse and we’ll get you off to the races.
Organic Search Marketing
Our organic search marketing services are not only GMO-free, they’re also proven to achieve results. ‘Organic’ search rankings refer to the listings which appear naturally in the SERPs (Search Engine Results Pages), as opposed to the paid listings which show at the top and on the sides of search results. Obtaining strong organic search rankings is a slow and steady race, but the payoff is huge, and lucky for you…this is our specialty. We have done it time and time again, and we can do it for you, too.
Paid Search Marketing
Today’s online marketplace is MUCH more competitive than it was even a few years ago, and although we firmly believe in the emphasis of organic rankings, we know that sometimes that’s just not enough. If you’re having trouble breaking through to your target market, or maybe you’re just struggling to get seen period, we can develop a paid search campaign to answer your problem. Having achieved Google’s esteemed AdWords 5pecialist certification, we’re experts in the paid search realm.
Content Marketing
For those of you new to this term, it is simply that… The art of marketing through the creation of (good) content. The importance of this particular area of your marketing strategy cannot be emphasized enough. We are firm believers in the ‘content is king’ philosophy, and we know that it’s the foundation of every successful website. If you need someone to produce professional, well-researched and laser targeted content, look no further. Content Marketing is right in our wheelhouse.
Social Media Marketing
Social media is an important ingredient in the marketing formula, and while many folks and their nephews know how to use the Facebooks and Twitters…do they know how to do it right? Then there are the business owners who ‘don’t like social media and don’t want to be a part of it’. Well, guess what…social media is here to stay and it’s definitely a thing. We love social media, we know how to maximize its effectiveness, and we can show you how it can go to work for you.
Email Marketing Campaigns
All the seasoned and savvy marketers know that ‘the money is in the list’. Regardless of your industry, if you are not currently building an email list, then you are leaving money on the table. Email marketing is one of the most effective ways to convert new and existing customers because mailing list subscribers are people who have granted you permission to contact them. They’re practically eating from your hand. We can help you build that list and make sure you’re getting the most out of it.
Consulting
Whether your question is: “how do I begin”, where do I go next”, “how should I do this”, “what am I doing wrong”, or “how can you help me”… we can provide answers. After 17 years in the web business, having solved many difficult problems, and knowing quite well what it takes to be successful on the internets, we are more than capable of providing you with answers to your important questions. Tap into our expertise and we’ll spare you hassle, lost time, unnecessary expense and headaches.
Strategy
Trying to determine how best to realize your desired goals can be a daunting process. With so many available apps, third party services and a multitude of marketing channels, how can one expect to know which is the best course of action for building and growing an online presence? By leveraging our experience, you can save yourself valuable time and unnecessary aggravation by implementing a targeted plan that will help you achieve results in a speedy and cost-effective manner.
Problem Solving
Are you stuck trying to solve a website or online marketing dilemma that’s left you flummoxed? Are you looking to identify a more efficient way of doing things? Chances are, we can cure or relieve your pain points. We’ve worked on many different projects, in a variety of industries, and we’re experts in devising effective solutions for just about any application or process you can think of. We know the best tools for practically any job, and we’d love to share that knowledge with you.
Site Maintenance
Modern data-driven sites, such as WordPress, require routine updates and periodic review to make sure that they stay sound and running smoothly. In addition, it’s always a good idea to maintain proper backups of your site in the event something bad does happen. By utilizing iArtisan’s site maintenance and backup services, you can rest easy knowing that we’ll make sure your site remains operational and secure, and in the off-chance something does go wrong, we’ll have you back up in no time.
Ongoing Support
Depending upon the amount of functionality within your site, the amount of traffic you get, and variables such as visitor behavior, there’s potential for issues to occur. Our support mainly covers troubleshooting and maintenance for WordPress and Vin65, but we can also use our geek powers to help you out with various other services as well. Whether you need us on a case-by-case basis, or prefer to have more proactive ongoing monthly support, we can be there for you when you need us.
Managed WordPress
WordPress sites are complex systems which need routine care and maintenance. Just as your computer or smartphone requires periodic updates and patches to continue running properly and securely, so does your WordPress site. If you ignore necessary updates and maintenance, you run the risk of developing a buggy site, and even worse…out of date scripts can pose vulnerability issues which may allow hackers to gain access. Put us on the case and we’ll ensure that your site stays healthy and safe.
WordPress Rescue and Hacking Support
Sites have been known to break, and occasionally they might even get hacked. Having a professional maintain your site will greatly reduce the risk of problems, but even then…there’s always a chance something might blow up, or that a clever cyber thug will exploit a weakness and hijack your website. If you’ve got a crisis on your hands – whether it be a down site, extremely slow page loads, or maybe you’ve been overtaken with pharmaceutical spam – we can help get you out of the woods.
Web Hosting
Having a solid and reliable web host is just as important as having a well-built website, which is why we offer web hosting for your site(s) as well. For nearly as long as we’ve been building sites, we’ve also been hosting them. Hosting with iArtisan provides many benefits, including the luxury of not having to deal with multiple points of contact in the event you have a question or problem, plus you know you’ll be getting guaranteed uptime, proven reliability and outstanding support. We also take care of maintennace updates fopr your WordPress site which is just another thing to take off your plate.